“The I’s Have It” as Inclusive Health Introduces Itself to the World in It’s First-Ever TV Commercial
Inclusive Health needed to introduce themselves while simultaneously educating the general public about what they do in their first-ever foray into TV advertising. The spot had a LOT to communicate in 60 seconds. Plus, it had to resonate personally with the audience. Since their brand identity design was brand new and needed to be more firmly established in the public’s eye, I decided to use the new “I”D to “I”dentify with the audience. This was the first TV commercial in which I wrote all of the copy all by myself, as well as, my first animated commercial (basically, designing every frame, frame-by-frame). It was finished off brilliantly by my co-worker, animator extraordinaire, Alex Liollio (Catevo). Sound, VO: Blazing Light and Music.