Silver Addy Awarded for 75th Anniversary Blue Cross and Blue Shield TV Spot

TV commercial to highlight BCBSNC’s 75th anniversary. This was a 60 second version edited for an under 65 demographic. Spots were shot and edited for multiple demographics and for 30 and 60 second slots. Some with voiceovers, some without.

Creative Director/Art Director: Jeff Bowman; DP: David Mcnamara, Collective, NYC; Editing: Homestead, NYC, Agency: The Stone Agency, Writer: Brad Preslar

This was a 30-second verison edited for an over-65 demographic with voiceover. Spots were shot for multiple demographics and edited for both 30 and 60 second slots; some with voiceovers, some without.

Creative Director/Art Director: Jeff Bowman; DP: Director: David Mcnamara, Collective, NYC; Editing: Homestead, NYC, Agency: The Stone Agency, Writer: Brad Preslar, Music: “Brighter Than Sunshine” by Aqualung

2009 SILVER ADDY, National Consumer, TV

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