Brand Campaign Goes Nationwide with Bipolar Awareness for GlaxoSmithKline
Brand development and brand design campaign to help persons with bipolar disorder find their way to wellness. It has two main aspects: 1. B2B campaign including informative collateral materials to leave behind for doctors, etc., and 2. A PR, touring event campaign that included display booth info, ads for events, signage, AV support, etc. Some of the parts designed and produced: logo/illustration, identity, web site, brochures, flyers, event. programs, posters, ads, POP displays, ads, faxes, press releases, etc. GlaxoSmithKline sponsored this grant supported branding program, which paradoxically was a non-branded program for GSK themselves.
Art Director / Designer: Jeff Bowman, Writer: Lizzy Simon, Client: GlaxoSmithKline