JeffBowman, Executive Creative Director, Résumé
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A résumé designed for humans, not bots.
In a perfect world, a résumé would be a great story to read about a person’s professional journey. Unfortunately, there are rules, and formats and required information that A.I. scanners and HR professionals use to filter out candidates. And, I know the format of my résumé attached here is not exactly everything and all that those A.I. bots want to gather the info just right. But I’m stubborn. I wanted my résumé to be a beautiful piece of formatted layout that is designed for humans to read, not machines. So, bots be damned! My résumé has beautiful formatting that’s laid out for consumption by a regular, everyday human being. However, it is more or less a list stand out projects and experiences. Therefore, for a broader story here is more big picture information:
A broader picture of my experience.
Award-winning creative is built by diverse teams doing diverse work
I’ve lead teams as large as thirty-seven full-time creatives both in-house and in agencies. Most recently, I led in-house video, web and design teams in a 5000-person scientific institute where I challenged the status quo daily while trying to communicate the amazing research being done on issues as important as the zika virus and the opioids crisis. I’ve served as a creative director doing every conceiveable type of marketing creative in B2C, B2B and even B2G (gov’t). Besides every form of integrated campaign, I’ve done things as diverse as developing a series of animated stadium ribbon boards for Blue Cross Blue Shield to building a team to handle the design production in three languages for all of the retail stores throughout North America for The Body Shop, Inc.
Creative teams are built on mentoring, teaching and development
My teams say that I strive to inspire them to do their best work but to have fun doing it. Ed Catmull, president of Pixar, says in his book, Creativity, Inc., that a creative team “must have bold candor for the work, but utmost respect for the individual.” Using his example, I set out to create a culture of trust and candor, fun and empathy in every team I build. We build each other up by doing things like a book study on the “Art of Possibly,” by Rosemund and Ben Zander, attending events like The Internet Summit and AIGA Thrive Conference as a group.
Creative strategist through proven creative process
I lead creative brief sessions, creative brand discovery and brainstorming workshops. Often, I use design thinking tactics to engage the stakeholders, like I did recently for the NYC Dept. of Health. I’ve never met a whiteboard or colorful sticky note I didn’t like. After great strategy, I insist on a thorough creative process, from brief to debrief, to bring oversight, quality and timeliness to achieve great creative work.
Strategic storyteller to people, for people, by people
In 2017, my team and I presented at NASA’s Jet Propulsion Lab about our take on strategic storytelling. Our main premise: Only through story, from one human to another, will you move people’s emotions to act and change outcomes. As I learned in my certificate course at Yale in 2018, “Behavioral Economics Immersion in Marketing & Insights,” strategic storytelling is built on solid data and human insights. My passion is to take these human insights and turn them into engaging creative stories that have revolutionary impact.
If your passions align with mine, then contact me, and let’s get on with writing or visualizing a great story or two together for your brand.