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A résumé designed for humans, not bots
In a perfect world, a résumé would be a great story to read about a person’s professional journey. Unfortunately, most résumés now need to get past the gatekeepers of A.I. bots and HR professionals who are used to filter out candidates. I designed it to appeal to a Creative Professional’s aesthetic sense assuming they are the ones to decide if I’m a fit for them. Thus, it may not be as scalable with the right buzz words and statistical data that the bots want to gather in just the right way. See I’m stubborn. I wanted my résumé to be a beautiful piece of formatted layout that is designed for humans to read, not machines. So, bots be damned! My résumé has nice, aesthetic formatting that’s laid out for consumption by a regular, everyday, (well, actually an extremely intelligent, nice looking, sensible, savvy CEO, COO, CCO, VP of Marketing or SVP Creative Guru, not to mention an empathic and authentic) human being. That said, it still is not as consumable as a Harry Potter novel, as it is more or less a list of stand out projects, impacts and experiences. Therefore, in order to tell the broader story, below is some more big picture (you know, like Harry flying on his Nimbus 2000 during a quidditch match), information. So avoid the “Blundgers” and catch the “Golden Snitch” by giving the following a read as you wait on the download of the résumé:
Macro view: The cover story
Award-winning creative is built by diverse teams doing diverse work
I’ve lead teams as large as thirty-seven full-time creatives both in-house and in agencies. Most recently, I led in-house video, web and design teams in a 5000-person scientific institute where I challenged the status quo daily while trying to communicate the amazing research being done on issues as important as the zika virus and the opioids crisis. I’ve served as a creative director doing every conceiveable type of marketing creative in B2C, B2B and even B2G (gov’t). Besides every form of integrated campaign, I’ve done things as diverse as developing a series of animated stadium ribbon boards for Blue Cross Blue Shield to building a team to handle the design production in three languages for all of the retail stores throughout North America for The Body Shop, Inc.
Creative teams are built on mentoring, teaching and development
My teams say that I strive to inspire them to do their best work but to have fun doing it. Ed Catmull, president of Pixar, says in his book, Creativity, Inc., that a creative team “must have bold candor for the work, but utmost respect for the individual.” Using his example, I set out to create a culture of trust and candor, fun and empathy in every team I build. We build each other up by doing things like a book study on the “Art of Possibly,” by Rosemund and Ben Zander, attending events like The Internet Summit and AIGA Thrive Conference as a group.
Creative strategist through proven creative process
I lead creative brief sessions, creative brand discovery and brainstorming workshops. Often, I use design thinking tactics to engage the stakeholders, like I did recently for the NYC Dept. of Health. I’ve never met a whiteboard or colorful sticky note I didn’t like. After great strategy, I insist on a thorough creative process, from brief to debrief, to bring oversight, quality and timeliness to achieve great creative work.
Strategic storyteller to people, for people, by people
In 2017, my team and I presented at NASA’s Jet Propulsion Lab about our take on strategic storytelling. Our main premise: Only through story, from one human to another, will you move people’s emotions to act and change outcomes. As I learned in my certificate course at Yale in 2018, “Behavioral Economics Immersion in Marketing & Insights,” strategic storytelling is built on solid data and human insights. My passion is to take these human insights and turn them into engaging creative stories that have revolutionary impact.
If your passions align with mine, then contact me, and let’s get on with strategizing your brand story, and turn it into a binge-worthy brand “screenplay” for your business’ longterm success. In my humble opinion , the best way for your brand to have a “storied” past worth retelling is by telling great stories in the present.