“We Share” branding campaign. I wrote the strategy, tag, TV scripts and new brand guidelines.

• Brand strategy / tag writing and design
• TV / radio script writing
• Creative / art direction of TV spots (multiple product TV spot adaptations)
• Brand Style Guide development
• VIP TV spot also written / art directed

Jeff Bowman: Strategy, writer, creative/art director: Production: Fortify: Atlanta, GA; Agency: The Stone Agency, Raleigh, NC