CFCU “We Share” Brand TV

“We Share” branding campaign. I wrote the strategy, tag, TV scripts and new brand guidelines.

  • Brand strategy / tag writing and design
  • TV / radio script writing
  • Creative / art direction of TV spots (multiple product TV spot adaptations)
  • Brand Style Guide development
  • VIP TV spot also written / art directed

Jeff Bowman: Strategy, writer, creative/art director: Production: Fortify: Atlanta, GA; Agency: The Stone Agency, Raleigh, NC

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