“We Share” branding campaign. I wrote the strategy, tag, TV scripts and new brand guidelines.
- Brand strategy / tag writing and design
- TV / radio script writing
- Creative / art direction of TV spots (multiple product TV spot adaptations)
- Brand Style Guide development
- VIP TV spot also written / art directed
Jeff Bowman: Strategy, writer, creative/art director: Production: Fortify: Atlanta, GA; Agency: The Stone Agency, Raleigh, NC
