CFCU “We Share” Integrated Brand Campaign

“We Share” integrated branding campaign. I wrote the brand strategy and brand messaging, TV and radio scripts along with new brand guidelines. I designed the brand lock-up with the logo, the brand guidelines documents, and creative/art directed the TV spots.

  • Overall brand strategy
  • Script writing for TV and radio spots
  • Creative / art direction of TV spots (multiple product adaptations)
  • Brand Style Guide development
  • Brand messaging and design
  • Brand Identity Design
  • VIP TV spot also written / art directed

Jeff Bowman: Strategy, writer, creative/art director: Production: Fortify: Atlanta, GA; Agency: The Stone Agency, Raleigh, NC

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