“We Share” integrated branding campaign. I wrote the brand strategy and brand messaging, TV and radio scripts along with new brand guidelines. I designed the brand lock-up with the logo, the brand guidelines documents, and creative/art directed the TV spots.
- Overall brand strategy
- Script writing for TV and radio spots
- Creative / art direction of TV spots (multiple product adaptations)
- Brand Style Guide development
- Brand messaging and design
- Brand Identity Design
- VIP TV spot also written / art directed
Jeff Bowman: Strategy, writer, creative/art director: Production: Fortify: Atlanta, GA; Agency: The Stone Agency, Raleigh, NC
