UK-based Misys needed an annual report for their U.S. Health Care Systems division to focus on the latest in healthcare technology, cutting edge for the time. I played off of their successful “know everything now” advertising to make a more colorful, engaging report. I also used the ‘file color tabs” system that is used traditionally in medical record keeping as a visual metaphor to drive home conceptually their electronic medical-records systems. Six-color printing with conceptual short-cover reveal on cover.
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