Blue Cross 75th Anniversary TV

Addy Silver, National TV, 60 sec. brand spot to celebrate 75 years of service
30 sec. spot focused on 65 and older demographic

Jeff Bowman: Creative direction, concept and art direction. Brad Preslar, Writer, Production: David Mcnamara Productions, The Collective, NYC, Agency: The Stone Agency, Raleigh, Client: Blue Cross Blue Shield of NC, Music, “Brighter Than Sunshine,” Aqualung

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