When Everything is on the Line

When I listened to the client get very passionate about their products, and how important is to have trust. What I read between the lines is that Everything’s on the Line for not only their auto service professionals (their main, target audience), their resellers, but also their end users/customers (secondary audiences) and that it ALL truly matters.

We had to reach all these multiple audiences with a strong message. This is often a tall challenge, but for us, everything was on the line, as well. Thus, the strategy for this national spot for CARQUEST was born.

Credits: Creative Strategy, Creative Director, Art Director, Writer: Jeff Bowman; Production: Fortify Studios; Director of Photography: Aaron Bowdoin; Agency; The Stone Agency, Raleigh, NC: Client: CARQUEST

“Choose Your Part” national TV spot, focused on the DIY car parts consumer.

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