Real weight-loss surgery patients tell their stories of transformation from being obese to being extreme adventure seekers. After thorough research and listening, the insight came from hearing patient after patient consistently refer to their surgery as a red-letter day that changed everything in their lives. Each of them could proclaim that day, “My Independence Day.”
Campaign
Credits: Creative Direction, Art Direction, Writing: Jeff Bowman; ACD, Art: Fred Arnold: ACD, Writing: Larry Chesney; Digital: Thomas Zawistowicz; Production: Forty Five Studios, Aaron Bowdoin; Agency: Lewis Advertising