High-Flying, Down-and-Dirty True Stories Fuel this very Successful HealthCare Campaign

Real weight-loss surgery patients tell their stories of transformation from being obese to being extreme adventure seekers. After thorough research and listening, the insight came from hearing patient after patient consistently refer to their surgery as a red-letter day that changed everything in their lives. Each of them could proclaim that day, “My Independence Day.”


Digital and Out-of-home
Web Site, Microsite, Digital
Georgia talks about the joy that leads her to skydive regularly now.
Long-distance biker, Rick, tells how he life was literally saved because of his weight-loss surgery.
Aaron’s deep dive into his transformative story.
From grandmother to tough mudder: Merry’s story of getting back in the trenches with her grandkids.

Credits: Creative Direction, Art Direction, Writing: Jeff Bowman; ACD, Art: Fred Arnold: ACD, Writing: Larry Chesney; Digital: Thomas Zawistowicz; Production: Forty Five Studios, Aaron Bowdoin; Agency: Lewis Advertising

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