Brand development and brand design campaign to help persons with bipolar disorder find their way to wellness. It has two main aspects: 1. B2B campaign including informative collateral materials to leave behind for doctors, etc., and 2. A PR, touring event campaign that included display booth info, ads for events, signage, AV support, etc. Some of the parts designed and produced: logo/illustration, identity, web site, brochures, flyers, event. programs, posters, ads, POP displays, ads, faxes, press releases, etc. GlaxoSmithKline sponsored this grant supported branding program, which paradoxically was a non-branded program for GSK themselves.
Art Director / Designer: Jeff Bowman, Writer: Lizzy Simon, Client: GlaxoSmithKline