We chose to highlight folks making positive lifestyle changes in order to fight obesity in their lives; placing their images against a backdrop of an upbeat, positive song. Our hope was to positively drive them to the website about a very positive thing: better health at betterhealthnc.com and pay off BCBS’s positive positioning statement, “Your plan for better health.”(more…)
A hotel capabilities kit campaign designed by Jeff Bowman is a “Perfect 10” winner in Neenah Paper’s Classic Design Contest.
The entry, composed of gold and silver foil-stamped versions of Capabilities Sales Kits for The Carolina Inn, was selected for creatively combining CLASSIC® Brand Papers with style through design and print. Jeff is beside himself with excitement for being named among the Perfect 10 winners.
The “Perfect 10” came with a prize of $500. Upon winning Jeff told David Clough of Neenah Papers who presented the award to Jeff, “I am so grateful to Neenah for this honor and award. Though not a new car, it helped keep my “vintage” car on the road a little longer and drive like new… so, I’m just pretending it actually is! So, win-win, and thank you, Neenah Paper.”
This young actress was just too cute not to feature in the spread ad to accompany the TV spots. She put a sweet smile on a lot of faces.
Photography: David McNamara, Writer: Brad Preslar, Creative/Art Direction: Jeff Bowman
Brand development and brand design campaign to help persons with bipolar disorder find their way to wellness. It has two main aspects: 1. B2B campaign including informative collateral materials to leave behind for doctors, etc., and 2. A PR, touring event campaign that included display booth info, ads for events, signage, AV support, etc. Some of the parts designed and produced: logo/illustration, identity, web site, brochures, flyers, event. programs, posters, ads, POP displays, ads, faxes, press releases, etc. GlaxoSmithKline sponsored this grant supported branding program, which paradoxically was a non-branded program for GSK themselves.
Art Director / Designer: Jeff Bowman, Writer: Lizzy Simon, Client: GlaxoSmithKline
An elegant showcase for an elegant, historic, four-star inn. A capabilities kit with Wedding and business versions, 16-page, perfect bounded and french folded, plus covers, fly sheets, and pocket folders. A part of a total rebranding of the Inn’s image.
Jeff Bowman: Art Direction, Design, Writing, Print Production/purchasing
GOLD ADDY, Brochure, Campaign
TV inspired by Vivaldi and heroic technicians everywhere.
Jeff Bowman: creative direction, concept, writing and art direction. Film and CG: Indigo Studios, Atlanta, GA., Agency: The Stone Agency. Music: “Vivaldi, Four Seasons, Summer” Client: CarQuest (TechNet Auto)
TV commercial to highlight BCBSNC’s 75th anniversary. This was a 60 second version edited for an under 65 demographic. Spots were shot and edited for multiple demographics and for 30 and 60 second slots. Some with voiceovers, some without.
Creative Director/Art Director: Jeff Bowman; DP: David Mcnamara, Collective, NYC; Editing: Homestead, NYC, Agency: The Stone Agency, Writer: Brad Preslar
This was a 30-second verison edited for an over-65 demographic with voiceover. Spots were shot for multiple demographics and edited for both 30 and 60 second slots; some with voiceovers, some without.
Creative Director/Art Director: Jeff Bowman; DP: Director: David Mcnamara, Collective, NYC; Editing: Homestead, NYC, Agency: The Stone Agency, Writer: Brad Preslar, Music: “Brighter Than Sunshine” by Aqualung
SILVER ADDY, National Consumer, TV