Positive, Blue Cross and Blue Shield Anti-Obesity TV Spots Win Addy Gold and Silver

Positive, Blue Cross and Blue Shield Anti-Obesity TV Spots Win Addy Gold and Silver

We chose to highlight folks making positive lifestyle changes in order to fight obesity in their lives; placing their images against a backdrop of an upbeat, positive song. Our hope was to positively drive them to the website about a very positive thing: better health at betterhealthnc.com and pay off BCBS’s positive positioning statement, “Your plan for better health.”

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The Carolina Inn Sales Kit is a “Perfect 10” Winner in Neenah Paper’s Design Contest

The Carolina Inn Sales Kit is a “Perfect 10” Winner in Neenah Paper’s Design Contest

A hotel capabilities kit campaign designed by Jeff Bowman is a Perfect 10” winner in Neenah Paper’s Classic Design Contest.

The entry, composed of gold and silver foil-stamped versions of Capabilities Sales Kits for The Carolina Inn, was selected for creatively combining CLASSIC® Brand Papers with style through design and print. Jeff is beside himself with excitement for being named among the Perfect 10 winners.

The “Perfect 10” came with a prize of $500. Upon winning Jeff told David Clough of Neenah Papers who presented the award to Jeff, “I am so grateful to Neenah for this honor and award. Though not a new car, it helped keep my “vintage” car on the road a little longer and drive like new… so, I’m just pretending it actually is! So, win-win, and thank you, Neenah Paper.”

Brand Campaign Goes Nationwide with Bipolar Awareness for GlaxoSmithKline

Brand Campaign Goes Nationwide with Bipolar Awareness for GlaxoSmithKline

Brand development and brand design campaign to help persons with bipolar disorder find their way to wellness. It has two main aspects: 1. B2B campaign including informative collateral materials to leave behind for doctors, etc., and 2. A PR, touring event campaign that included display booth info, ads for events, signage, AV support, etc. Some of the parts designed and produced: logo/illustration, identity, web site, brochures, flyers, event. programs, posters, ads, POP displays, ads, faxes, press releases, etc. GlaxoSmithKline sponsored this grant supported branding program, which paradoxically was a non-branded program for GSK themselves.

Art Director / Designer: Jeff Bowman, Writer: Lizzy Simon, Client: GlaxoSmithKline

Silver Addy Awarded for 75th Anniversary Blue Cross and Blue Shield TV Spot

TV commercial to highlight BCBSNC’s 75th anniversary. This was a 60 second version edited for an under 65 demographic. Spots were shot and edited for multiple demographics and for 30 and 60 second slots. Some with voiceovers, some without.

Creative Director/Art Director: Jeff Bowman; DP: David Mcnamara, Collective, NYC; Editing: Homestead, NYC, Agency: The Stone Agency, Writer: Brad Preslar

This was a 30-second verison edited for an over-65 demographic with voiceover. Spots were shot for multiple demographics and edited for both 30 and 60 second slots; some with voiceovers, some without.

Creative Director/Art Director: Jeff Bowman; DP: Director: David Mcnamara, Collective, NYC; Editing: Homestead, NYC, Agency: The Stone Agency, Writer: Brad Preslar, Music: “Brighter Than Sunshine” by Aqualung

SILVER ADDY, National Consumer, TV